How do I prepare my boss for a TV interview?

Three things matter more than everything else combined.

First, call the producer. Ask the segment length, the framing, whether it is a panel, and what the first question will likely be. Producers usually tell you. That single call removes most of the risk.

Second, rehearse out loud. Not a memo — an actual run-through where the Member says the answers and you play the host. Twenty seconds is a long television answer, and the only way to find out an answer runs ninety seconds is to say it.

Third, prep the two questions you do not want. If your Member hears them first from the anchor, you did not do the job.

Also: check the shot for a remote hit, and clip the segment the moment it airs.